Project: Logo, Branding & Custom Lettering

As a small start-up company that aims to bring a series of hand crafted ciders to the hoppy beer dominated society in the craft beer capital of the world, the owner's of Serpentine Cider wanted a logo that would tie in to their environmental biology roots. Rather than create a menacing snake with fangs on display, we chose to illustrate a species of diamond back rattlesnake native to Southern California in a non-threatening pose representing the clients good nature and all-inclusive attitude. The custom font was created for their name and mimics the snakes appearance to tie things together.