Project: Logo Development, Custom Lettering

A noodle house in an urban setting is exactly what La Mesa, CA needs and the folks at Blvd. Noodles wanted a modern logo that was simple and appealed to younger generations that are flocking to downtown La Mesa. We wanted the lettering to look like noodles with an industrial, modern twist and chose to compliment them with a manhole cover texture to reinforce the urban aspect of where this eatery would be located - right on the boulevard.