Project: custom hand Lettering

A apparel company based out of San Diego, California, the guys at Fiva Clothing wanted to add a few fresh new type-based designs to their apparel line. For this project, it was important for us to hold true to the laid back So Cal culture that makes San Diego world famous. The first option includes their motto "Fighting for Aspiration" and was used on MMA style fighting shorts as they sponsor an up-and-coming amateur fighter. The second option features a wave motif and San Diego's 858 area code to be used on board shorts and beach gear. Lastly, not all girls are into cute rainbows and butterflies and this edgy design says just that.