This project was for Ramiro Lobo and his Ag Economics & Small Farms program. Every year, Ramiro holds the Pitahaya Festival/Field Day which introduces his and others research on dragon fruit to the public and commercial growers. He wanted a simple logo which included an illustration of the fruit with limited text. Although it is known globally as Pitahaya, there are variations associated with it so I thought it was important to include those in the design. The fruit also comes in three different colors (red, white and pink) so deciding which color best represented the fruit was crucial. Since the pink varieties are usually the favorite amongst tasters, I decided to go with that. It also happens to be the most vibrant of the three.

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