This project is for a co-worker at UC Cooperative Extension who's retiring this year and is starting his own business doing contract work in the invasive weed management field, specifically on large acreages. Carl was one of the easiest clients to work with as he left it up to me to come up with a design that was both unique and indicative of what his business does. We also decided to incorporate one of the runner up ideas into the letterhead which I think intensifies the mood of his business. When you get down to it, he is killing introduced plants that are taking over our native species. If you're interested in learning more about what Carl does, or have use of his services, you can visit his site at http://www.socalinvasives.com.